Small Business Consultant • Business Speaker • Entrepreneur
Herman Garner, MBA
I am an entrepreneur, small business consultant, and business educator with more than 25 years of experience in business ownership, marketing, sales, strategy, and business development.
My work is focused on helping business owners make better decisions, use their resources more effectively, reach the right customers, and build practical strategies for growth.
Business Experience With a Practical Perspective
I have spent my career starting businesses, developing marketing strategies, managing sales, building customer acquisition programs, and working with organizations ranging from small companies and start-ups to businesses serving major corporations and government agencies.
I have founded companies in technology, digital marketing, media, and product development, and I have held leadership positions in marketing, sales, and business development.
That experience gives me a broad view of business. I understand that marketing, sales, finance, operations, technology, and strategy are not separate problems. They have to work together.
Entrepreneur
I have founded and operated businesses in several industries, giving me firsthand experience with the challenges of starting, marketing, managing, and growing a company.
Business & Marketing
My professional background includes marketing strategy, sales, customer acquisition, digital marketing, budgeting, forecasting, and business development.
Education
I hold an MBA from Cleveland State University and a bachelor’s degree in Accounting from Youngstown State University. I also studied law at Cleveland-Marshall College of Law.
Creator of the A.I.M.S. Analysis™
A Strategic Approach to Marketing
I created the A.I.M.S. Analysis™ to give businesses a structured way to think about marketing before spending money on tactics.
The process identifies the value of the product, the people most likely to respond to that value, where those customers can be found, and the strategy the business should use to reach them.
Consulting & Speaking
As a consultant, I work with small business owners to identify problems, evaluate opportunities, improve marketing, and develop practical strategies they can actually execute.
As a speaker and business educator, I bring those same ideas to workshops, conferences, business organizations, and professional audiences through practical discussions about marketing strategy, entrepreneurship, technology, artificial intelligence, and small business growth.